China - October 02, 2024 LEGO confident in stacking long-term growth in China: CEO (Sound_bite) Dai Kaiyi, Reporter: "China remains a vital market for many global companies, so as LEGO’s global ...

Lego fiercely protects its copyright over its famous coloured toy bricks and figurines Lego says it has won a landmark copyright case in China against rival products almost identical to its famous ...

To secure future growth, the group plans to continue to expand its operations in China. A key strategy is the development of culturally relevant products, such as the Lego Monkie Kid series ...

Police seized what appeared to be a counterfeit Star Wars Lego set Police in China have uncovered a gang accused of manufacturing and selling $30m (£23m) worth of counterfeit Lego. Officers ...

Lego Masters tasks two teams of Lego lovers with creating complex builds to impress judges. In China, the format, which is distributed globally by Banijay, will be produced by Long Qing Media.

Influenced by social culture, gendered toys are prevalent in China. Although the toy brand Lego has always advocated that play has no gender, no matter from the source of business or the brand image, ...

the Lego MRI Scanner program donates LEGO MRI scanner model kits with training materials to hospitals across China. So far, over 1,600 sets of Lego MRI scanner models have been donated to 108 ...

The Chinese version of LEGO Masters has recently been officially announced and will be broadcast on Shenzhen Satellite TV at 21:10 every Friday starting from September 17. "Lego Masters" has been ...

A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE Lego Group remains optimistic about its long-term growth ...