For a while there, it really did look like Thor: The Dark World was the worst a Thor film could be. Then, Taika Waititi delivered the most devastating follow-up to an MCU film to date with Thor: Love ...
On paper, there's no reason that Marvel Rivals should have worked as well as it did. However, NetEase Games had strong ideas in place, a robust roster ready to roll out, and a plan for the future.