Monster energy drinks have been around since 2002 and were created by Hansen Natural Company. They've soared in popularity—especially during the early aughts. Nowadays, Hansen has been known as ...

In response last year, Monster renamed its brewing segment Monster Brewing Co. from CANarchy; a new leadership team was ...

In a video highlighting a series of new food releases heading to stores, popular Instagram account Snachwithzach announced ...

Monster's 2025 innovation push includes new Ultra flavors, alcoholic drinks, and coffee as it battles for market dominance ...

Monster has launched Monster Juiced Rio Punch in plain and price-marked single 500ml cans, and four-can multipacks. The new ...

It operates through the following segments: Monster Energy Drinks, Strategic Brands, and Other. The Monster Energy Drinks segment sells ready-to-drink packaged energy drinks to bottlers and full ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...

Improving U.S. sales trends and favorable energy drink category performance is expected to lead to significant shelf space gains in 2025, particularly in convenience stores. Monster highlighted the ...

The monsters themselves will each have a little inspirational flavor of their own. The Monster Manual (2025) is available for pre-order now. It arrives first at local game stores with a special ...