“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

New Balance unveiled details of their first Shohei ... “I have a deep respect for the heritage of baseball and the sport itself, and I love that the collection pays tribute to the traditional ...

New Balance was created in 1906 by William J. Riley in Boston, Massachusetts, and originally focussed on designing sports footwear that provides the perfect fit and support with enhanced fabrics ...

New Balance is doing just that with its new line ... according to a study from the National Golf Foundation, bringing the sport’s participation to 41.1 million in the U.S., up from 32 million ...

Coco Gauff was seen wearing a pair of her New Balance Coco CG2 sneakers while competing against Sofia Kenin at the 2025 ...

But Liverpool argued that New Balance could not match Nike's five-year deal of £30m a year in terms of marketing. Getty Images Nike said sports stars like Serena Williams could promote Liverpool ...

Donovan Brazier set a new meeting record in the men's progressive 600m at the New Balance Indoor Grand Prix in Boston.