“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Coco Gauff was seen wearing a pair of her New Balance Coco CG2 sneakers while competing against Sofia Kenin at the 2025 ...

New Balance is doing just that with its new line ... according to a study from the National Golf Foundation, bringing the sport’s participation to 41.1 million in the U.S., up from 32 million ...

But Liverpool argued that New Balance could not match Nike's five-year deal of £30m a year in terms of marketing. Getty Images Nike said sports stars like Serena Williams could promote Liverpool ...

Donovan Brazier set a new meeting record in the men's progressive 600m at the New Balance Indoor Grand Prix in Boston.

She has won nine doubles titles to date. Gauff has sponsorship deals with New Balance, Head, Baker Tilly, UPS, and Bose headphones. But her partnership with New Balance is special because she is ...

McLaughlin-Levrone signed a deal with New Balance after turning pro as a 19-year-old, following her freshman season at the University of Kentucky. Meanwhile, Quincy Wilson became one of the ...