Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

But in a larger part because Gatorade went all out supplying NFL writers with its new beverage at major events the last two years. Because I grew up with an incurable case of poor brain ...

Kaselle Davis, the 2024 New Mexico Gatorade Girls Track and Field Athlete of the Year, committed to Indiana on scholarship ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Cooper Flagg #2 of the Duke Blue Devils moves the ball against the Arizona State Sun Devils during the game at Cameron Indoor ...

Wait Gatorade, so you’re saying no college wanted Josh Allen as its starting quarterback? Come on! Allen's underdog story is featured in a new Gatorade commercial featuring the Buffalo Bills ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

"I grew up with my brothers drinking Gatorade almost every day ... Flagg’s decision to sign an athletic apparel deal with New Balance, which has deep roots and manufacturing plants in Flagg ...

Despite an already lengthy list awards, he did not expect to be named the 2013-14 Gatorade New Jersey Boys Soccer Player of the Year. Murphy was informed of the honor on Wednesday night ...

Monday Night Countdown star Jason Kelce donned a Fred Flintstone costume and joined the Bills mafia in a tailgate before the game against the New York Jets on Monday, Oct. 14.

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports. Gatorade is adding another big name athlete to its already loaded portfolio.