Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys ... for a fake LEGO set, this looks crappy; I just thought the name was ...

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...