JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

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Let’s talk about something we petite women know all too well – the fashion struggle is real! If you’re like me, you’ve ...

Ally Brooke is celebrating her recent collaboration with JCPenney, brining a new "diverse" fashion line for petite women.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...

Find the perfect shoe to match with the coolest new jean shapes – from cropped to wide-leg – and look perfectly pulled ...

Finding an everyday pair of pants that are comfortable, versatile, and polished can be tough. It might even seem impossible ...

Guerlain La Petite Robe Noire is a timeless scent loved by many It combines unique fragrance notes making it essential for any woman collection This iconic fragrance is perfect for various occasions t ...

Gem simplifies the search for vintage clothing and accessories. Courtesy of Gem. Gem, a search engine for online vintage and ...

For those on the hunt for a coat that's both chic and functional, Seasalt Cornwall has slashed the price of the Cliff Castle ...

If you're looking for a pair of trousers that are as stylish as they are comfortable, these M&S Denim Drawstring Wide Leg ...