Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

Yummie, a leader in modern shapewear innovation, is proud to introduce its latest groundbreaking collection: 360Sculpttm Cotton Shapewear that combines breathable cotton with the powerful shaping ...

Put your best form forward with this sculpting and smoothing shapewear from Australian underwear brand Nancy Ganz.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking to make a new addition to your intimates drawer? Check out this list of comfortable back-smoothing bras that lift and support - details!

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

Fancy panties are fun for special occasions, but many of us keep our dressers stocked with — albeit blasé — comfortable and practical undies for everyday life. If you like your underwear soft, ...

The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Plus size rapper sues Lyft after she says a driver refused to pick her up, allegedly due to her weight. (Credit: WJBK) ...

Learn when to replace old underwear for optimal vaginal and skin health, and the best types of underwear to purchase, per an ...

Gone are the days when celebrities tried to present themselves as flawless individuals—partly because people have stopped buying into that narrative in a time that values authenticity and rejects ...