NEW AMBASSADOR: Bottega Veneta will reveal Thursday that it has named South Korean singer I.N as its latest brand ambassador.

From blockbuster actors and actresses to popular heartthrobs, Korean celebrities are forging their path in the entertainment industry—reshaping people’s views on K-dramas and K-pop. With a strong ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Major Korean fashion houses are increasingly looking overseas amid domestic market challenges, including economic slowdown and unusual weather patterns affecting seasonal sales. Unlike K-Beauty brands ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean celebrities are expanding their reach into fashion and beauty by launching ...

“Korean fashion brands are popular because they effectively capture the styles worn by Korean artists, such as K-pop idols. The appeal lies in the fact that these brands combine the unique sensibility ...

Korean fashion brands will actively target the global market this year as they are experiencing a domestic recession due to high inflation and climate change. Handsome Corp., a leading apparel maker ...

After leading the partnership between Reliance Retail and Shein, the Chinese fast-fashion brand back to India, now Reliance ...

The 2024 runway featured seven prominent Korean fashion brands including returning labels Mina Chung and Ordinary People with newcomers Valoren, Duckdive, Tripleroot, Re-Rhee and Raive. Each K-fashion ...