With the deal, Ritual will join a collection of brands that comprise much of a typical bar’s liquor shelf. Diageo is the parent of Bulleit, Casamigos, Guinness, Crown Royal and others.

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Crooch set up Ritual Zero Proof with Marcus Sakey and GG Sakey. Marcus, who will be an advisor to Diageo’s Non-Alcoholic Beverage Company unit, added: “This acquisition is proof of the mainstream ...

The ritual begins by family elders setting fire to a bundle of straw at the entrance to a house. Men in the family then take turns jumping over the fire before stepping inside.

The move cements the company's position as the largest non-alc liquor owner worldwide. Ritual offers alternative versions of tequila, rum, gin, whiskey and aperitifs, all described as "ounce-for ...

Ritual Zero Proof's products are sold in brick ... a non-alc cocktail is available on every menu and on every grocery or liquor store shelf, providing sophisticated choices to today's consumer." ...

Ritual sells alternatives to gin ... sure a non-alc cocktail is available on every menu and on every grocery and liquor store shelf, providing sophisticated choices to today’s consumer ...

Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

The deal was “proof of the mainstream potential” of alcohol-free spirits, said Ritual co-founder Marcus Sakey. Diageo and Ritual had a “shared ambition to make sure a non-alcoholic cocktail is ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.