With the deal, Ritual will join a collection of brands that comprise much of a typical bar’s liquor shelf. Diageo is the parent of Bulleit, Casamigos, Guinness, Crown Royal and others.

Crooch set up Ritual Zero Proof with Marcus Sakey and GG Sakey. Marcus, who will be an advisor to Diageo’s Non-Alcoholic Beverage Company unit, added: “This acquisition is proof of the mainstream ...

The move cements the company's position as the largest non-alc liquor owner worldwide. Ritual offers alternative versions of tequila, rum, gin, whiskey and aperitifs, all described as "ounce-for ...

Start your day with a warm embrace. It may be a family group hug or simply a quick embrace with the children, morning hugs infuse a feeling of safe warmth and love that sustains the entire day.

An 11-year-old student was killed in a sacrificial black magic ritual performed by the owners of his school to make it more “prosperous,” according to reports. The boy was allegedly kidnapped ...

Users across X (formerly known as Twitter) referred to the photos as a "Satanic ritual." The photos in question showed Diddy and other individuals reportedly circulating an almost naked woman with ...

Five people were arrested in India for the killing of a seven-year-old boy in an alleged ritual sacrifice aimed at bringing good fortune to a public school, police said on Friday. The victim was ...

Throughout the year, followers partake in these rituals, reaffirming their devotion ... and some devotees also present liquor. 6. Lighting a mustard oil diya is essential, as it helps connect ...

Five people were arrested in India for the killing of a seven-year-old boy in an alleged ritual sacrifice aimed at bringing good fortune to a public school, police said on Friday. The victim was ...