Chopping off a rooster's head, tossing it over a roof is seen as a sign of good luck Since ancient times, many Chinese people ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic Spirits, the bestselling booze-free spirits ...

Durga Puja, a vibrant Indian festival, is marked by key rituals that embody the spirit of the celebration. The festivities kick off with the ceremonial bathing of nine plants, symbolizing Goddess ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Gifting allows recipients to access the article for free. Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based company that makes alternatives to gin, whiskey and other liquors, is being ...