Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

The brand's offerings include substitutes for whiskey, tequila ... line to provide consumers with flavourful alternatives to traditional spirits. Ritual's approach has resonated with a diverse ...

Zero-proof spirits are transforming social drinking with refined, alcohol-free options. In a conversation with Vansh Pahuja, ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

The self-proclaimed "almond milk of alcohol," Ritual makes zero proof alcohol alternatives using natural botanicals (a fancy name for plants, herbs, and spices). Choose from tequila, gin, and whiskey ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US. Ritual's portfolio contains alternatives to whiskey, tequila, gin, rum and ...

Scotch whisky can leave sediment behind in a glass ... They called their project Alternative Moons, in a play on “alternative facts,” a term coined by a Trump White House spokesperson.