The brand's offerings include substitutes for whiskey, tequila ... line to provide consumers with flavourful alternatives to traditional spirits. Ritual's approach has resonated with a diverse ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...