Niccol, who has been at the helm of the coffee giant for a month now, has made clear that it has room to improve its American stores. He plans to work on "reestablishing Starbucks as the community ...
Starbucks’ new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company’s coffee shops are still hugely popular in the U.S., Mr. Niccol also has to contend with ...
Two years later he acquired Starbucks and its assets, folding in his own shop to brings Starbucks’ total store count to 17, with locations as far away as Vancouver and Chicago. As Starbucks ...