You’ve probably heard this said many times, but a lot of people use a primer before putting on makeup to get the best, long-lasting results. You don’t want your foundation or concealer sliding off ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Discover essential tips and tricks to keep your makeup flawless during the summer heat, ensuring you look fresh all day long.

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when every ...

Lube as primer is the latest beauty craze going viral, but experts warn against it. Here's why doctors are cautioning against ...

The winter weather can wreak havoc on our skin, but Holly Willoughby's makeup artist has shared ger go-to primer to keep your ...

If you’re finding it harder to keep your makeup look flawless with the winter weather drying out your skin, Holly ...

In a now viral video, an influencer explains how lube has worked for her acne-prone skin and doesn't cause irritation, since ...