"The mall is a touchstone of the American cultural experience – one with remarkable staying power," said Lee Sterling, Simon's Chief Marketing Officer. "Celebrating the spirit of meetups in the ...
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Although some retailers are choosing to move outside of the mall’s walls, 97% of Gen Z consumers shop in physical stores, Simon said, citing a report by ICSC. The ad campaign “is really a ...
In the past few years, you may have heard that malls are dying, fueled by the rise of e-commerce and younger generations’ access to smartphones. Simon Malls, the largest owner of shopping malls in the ...
It started with his 2010 audition, then the creation of One Direction, then their cover of Natalie Imbruglia’s “Torn” at Simon Cowell’s villa in Marbella. There is a heartbreaking ...
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on ...
INDIANAPOLIS (WISH) — Simon, a real estate investment trust, unveiled a revitalization of Greenwood Park Mall on Thursday. Enhancements include a full transformation of the dining pavilion ...