As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by ...
The alcohol company behind holiday party bar staples such as Don Julio Tequila and Smirnoff Vodka has begun testing a revolutionary packaging solution that could reduce carbon pollution by 47% ...
Vodka’s clean, neutral taste makes it a natural fit for all kinds of cocktails, whether you’re in the mood for a classic recipe or want to try something a little different. From simple mixes ...
George Spirits' All Purpose Vodka because its just as easy to sip neat as it is to mix into creative cocktails. If you're prepping for a party, the Smirnoff No. 21 Vodka is a great budget bottle ...
The evidence suggested that brands with more of an aspirational appeal, like Don Julio tequila, would outgrow mass-market ones like Smirnoff vodka. The pricier drinks are also more profitable.