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Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump
Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.
Starbucks' sliding sales show its new CEO has his work cut out for him
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad turnaround agenda next week.
Starbucks baristas and customers have one message to new CEO: change!
Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S., Niccol also has to contend with baristas and hardcore Starbucks customers who say they want plenty of changes.
Starbucks CEO explains turnaround plans after sales dip
Starbucks Chief Executive Brian Niccol announced Tuesday that the Seattle-based coffee chain needs to "fundamentally change" its strategy after the company's sales fell again this quarter. Amid talks of turnaround,
Starbucks Baristas Demand Change from New CEO
Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm. Starbucks ‘ new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company’s coffee shops are still hugely popular in the U.
A key to the new Starbucks CEO's turnaround plan may be baristas
Starbucks CEO Brian Niccol said Tuesday that he wanted to make changes for the company's baristas by addressing staffing and revamping mobile orders.
New Starbucks boss to shake up menu as sales slide
The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".
Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip
Starbucks CEO Brian Niccol stepped into the role and publicly committed to a new path for the company. For the final quarter of 2024, Starbucks’ preliminary results show $9.1 billion in revenue, a 3% decline from last year.
Starbucks Reports a Slide in Sales and Traffic
In recent years, the arrival of fall is a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday, after the market closed, the coffee giant reported preliminary quarterly earnings showing a steep decline in same-store sales.
Starbucks boss shakes up menu to win back customers
The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to “fundamentally change” and said it would review its pricing.
7h
on MSN
Starbucks makes major announcement amid falling sales
Starbucks releases its preliminary results, and things aren't looking up. On Tuesday, nearly two months after Niccol began ...
ABC 10 News
2h
Starbucks earnings drop yet again, amid declining sales
Coffee giant Starbucks reported yet another earnings drop amid declining sales. Starbucks stock fell after the company ...
10h
on MSN
Brewing a Caffeinated Comeback: How Bold Are Starbucks' Turnaround Bets?
Can Starbucks clean up its tarnished coffee crown? You will soon have a better view of the company's turnaround plans.
16h
on MSN
Starbucks shares fall after warning inflation-battered customers are cutting back
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
17h
on MSN
Starbucks Price Levels to Watch as Stock Drops After Company Suspends Outlook
Starbucks shares fell in premarket trading on Wednesday after the global coffee chain suspended its 2025 outlook and reported ...
QSR magazine
16h
Starbucks in Need of Fundamental Changes, CEO Brian Niccol Says
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...
3d
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...
1d
Starbucks hires former Chipotle exec amid plan to turn company around
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...
Tasting Table on MSN
2d
Starbucks Unveils Wicked-Inspired Drinks That Defy Expectations
Starbucks is delving into the world of pop culture collabs with two colorful new "Wicked"-themed drinks that will be released ...
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