Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.

Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S., Niccol also has to contend with baristas and hardcore Starbucks customers who say they want plenty of changes.

Starbucks Chief Executive Brian Niccol announced Tuesday that the Seattle-based coffee chain needs to "fundamentally change" its strategy after the company's sales fell again this quarter. Amid talks of turnaround,

Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm. Starbucks ‘ new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company’s coffee shops are still hugely popular in the U.

Starbucks CEO Brian Niccol said Tuesday that he wanted to make changes for the company's baristas by addressing staffing and revamping mobile orders.

The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".

Starbucks CEO Brian Niccol stepped into the role and publicly committed to a new path for the company. For the final quarter of 2024, Starbucks’ preliminary results show $9.1 billion in revenue, a 3% decline from last year.

In recent years, the arrival of fall is a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday, after the market closed, the coffee giant reported preliminary quarterly earnings showing a steep decline in same-store sales.

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to “fundamentally change” and said it would review its pricing.