Moms Randi and Jenny Jaffe launched the LA Lost Stuffy Project to help displaced kids and their families impacted by the Los ...

Cicely the Cat Pizza is an 8-inch Squishmallow that’s part of the Valentine Squad series. Featuring ultra-soft materials and ...

Why Plush Toys Are Dominating in 2025 The world is falling in love with plush toys like never before. The market… The post ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...

Valley nonprofit Comfort Bears in a Catastrophe is collecting donations right now to help meet the emotional needs of ...

Kids have faced hasty evacuations and lost homes in the face of the L.A. wildfires. Experts share how parents can best help ...

If your kids are anything like ours, they probably have tons of Squishmallows for every season. After all, these cute plush ...

As wildfires continue to burn across Los Angeles County, displacing tens of thousands of families and forcing many into temporary housing, two mothers have launched a grassroots project to reunite ...