Fast-forward to 2018 and their company - Agua Bendita (Holy Water) - sells its kaleidoscopic women's swimwear to 60 countries, with annual revenues of $7.5m (£5.4m). Agua Bendita Catalina Alvarez ...

Of course, modern swimming isn't just about technology. Fashion and marketing play a huge role, as swimwear companies battle to get the biggest stars wearing their gear. It's hard to imagine what they ...

MILAN - As innerwear brands struggle to find their footing in a multifaceted market, Parah, the storied Italian hosiery and swimwear company, is undergoing a total revamp under a new owner ...