The much-loved brand was created in 2013 by professional footballers Steven Robb and Mark Corcoran. It is known for selling trendy streetwear including t-shirts, trousers, jackets, and shoes. The ...

Trademark to sell aprons under ‘As Ever’ rejected as name found to be similar to firm supplying garments to high street ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a ...

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

Shares of clothing company Kontoor Brands (NYSE:KTB) fell 15.2% in the morning session after the company reported ...

The Duchess of Sussex announced that she was rebranding her American Riviera Orchard brand as “As Ever” on Feb. 18.

The Duchess of Sussex, Meghan Markle has faced a setback in her efforts to launch a clothing line under her new "As Ever" ...

The company’s "factor," an agent who buys items from manufacturers and sells them to retail stores, warned Trybus to stay ...