The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

For redness and rosacea-prone skin types, Dr Jart+ is the ultimate one-stop K-beauty brand. Many of its famous cica and tiger ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the products ...

Bottega Veneta has just tapped Stray Kids’ I.N as its newest brand ambassador, sending fans into a frenzy; here's what the K-pop singer had to say ...

So creators are under constant pressure to come up with something new, something more original than what is already out there. The four Korean fashion brands introduced at the end of the book, in a ...

The 2024 runway featured seven prominent Korean fashion brands including returning labels Mina Chung and Ordinary People with newcomers Valoren, Duckdive, Tripleroot, Re-Rhee and Raive. Each K-fashion ...