SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

NEW AMBASSADOR: Bottega Veneta will reveal Thursday that it has named South Korean singer I.N as its latest brand ambassador.

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

SEOUL – Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean celebrities are expanding their reach into fashion and beauty by launching ...

From blockbuster actors and actresses to popular heartthrobs, Korean celebrities are forging their path in the entertainment industry—reshaping people’s views on K-dramas and K-pop. With a strong ...

SEOUL – Korean fashion brands will actively target the global market this year as they are experiencing a domestic recession due to high inflation and climate change. Handsome Corp., a leading apparel ...

The crowd was robust on day two of Messe Frankfurt’s Jan. 22 editions of Texworld and Apparel Sourcing at Manhattan’s Javits ...

With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.