Despite many luxury companies experiencing an all-time low, some brands are prevailing by adopting unexpected strategies.

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports ...

While the collaboration between NFL and Veronica Beard comes amid the surge in NFL female viewership, thanks in part to ...

Sonam Kapoor was announced brand ambassador for Dior today. Here's a look at all Indian celebs who are also ambassadors for ...

Brand management groups like Bluestar and Authentic may talk about big luxury ambitions, but their track records show a lack ...

The term “quiet luxury” has only been around since 2023. It is defined as “a lifestyle characterized by understated elegance.

Isha Ambani has significantly influenced Indian fashion by promoting local designers, introducing international brands, and ...

An image of a chain link. It symobilizes a website link url. Copy Link The lines between sports and fashion are blurring. On Sunday, the NFL announced a partnership with Veronica Beard, a low-key ...

FTC sued to block the deal in April, saying it would eliminate “direct head-to-head competition” between the top two US ...

Sisters Lizzie Means Duplantis and Sarah Means found white space in the market for fashion-forward luxury cowboy boots, ...