An curved arrow pointing right. The ModiFace mobile app and mirror let you try on makeup virtually, and in real time. Story and editing by A.C. Fowler Follow INSIDER Design on Facebook Follow ...

“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” said Dr. Parham Aarabi, founder and CEO of ModiFace, Toronto.

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge. Ms. Eldridge will be ...