An curved arrow pointing right. The ModiFace mobile app and mirror let you try on makeup virtually, and in real time. Story and editing by A.C. Fowler Follow INSIDER Design on Facebook Follow ...

Makeup is an art and balancing it is where the game is. Whether you have blush blindness or an affinity for darkening the ...

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge. Ms. Eldridge will be ...

“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” said Dr. Parham Aarabi, founder and CEO of ModiFace, Toronto.

I've often been drawn in by a lipstick bullet colour on a beauty counter or a pretty swatch online, only to find when I try it on at home that it just doesn't suit me. And more often than not ...