Steep costs have driven some Aussies to switch from brand-name medicine to its generic counterpart. Here's the price ...

A brand name is the most important identifier for a company, product or service. It is the name that customers associate with a particular offering and serves as a key differentiator from other brands ...

We know of Christian Dior, Prada, and maybe Oscar de la Renta. but the ‘in crowd’ think very little of my clothes sense. In fact, they assume (quite rightly) that I have none at all as far as name ...

that intangible feeling your customers get when they hear your name. Get it right, and you're memorable. Unique. It's worth talking about. Get it wrong? Then, you fade into the background. Another ...

Caterpillar Inc. has a portfolio of brands offering machines, engines, components, services and solutions to meet the unique needs of a variety of industries and customers around the world. The ...

To compile the first list in the world ranking—of 330 top brands in the U.S.—TIME and Statista surveyed more than 22,000 U.S. consumers about brands across 66 categories spanning a wide swath ...

Kathmandu-owner KMD Brands has announced that Brent Scrimshaw will be the next Group CEO, as Michael Daly steps down after giving notice of his resignation. The search for a suitable replacement CEO ...

In the world of branding, names aren't just labels; they're narratives. In India, where culture and language intertwine beautifully, many brands have names that are steeped in meaning, carrying ...

Bonefish Grill has a new president. Bloomin’ Brands announced on Monday that Jeff Carcara, the former CEO of Del Frisco’s Emerging Brands, has been appointed to the position. Carcara joins Bonefish ...