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Hit or miss: Can Cipla Health’s ORS stir up the $14.9bn beverage market?
Shivam Puri, CEO, Cipla Health, discusses the brand proposition of Prolyte ORS, shares strategy that helped brand achieve Rs ...
Richard Cash, Whose Rehydration Therapy Saved Millions of Lives, Dies at 83
His treatment, developed with David Nalin, was elegant in its simplicity, which made it accessible to people and countries ...