Coors ® Banquet and Wrangler ® announced a fun collab: Beer Wash Jeans, the first-ever denim washed in real Coors beer. Yes, you read that right—Wrangler has taken their iconic denim and given ...

The collection will be available on Wrangler.com, as well as select western clothing retailers. Whataburger will also be offering select pieces on its website for customers to buy online.

It's not entirely out of left field, given many cattle ranchers choose to wear Wrangler jeans. Per My San Antonio, the companies are working on a 24-piece rodeo-themed collaboration that will ...