Will Adidas continue to sell existing Yeezy stock, or will the collaboration be entirely phased out? And how will this move affect the company’s bottom line? One of the biggest challenges Adidas ...

Previously, the brand had announced plans to sell off remaining Yeezy stock by the end of 2024, fully severing ties by 2025. Adidas CEO Bjorn Gulden addressed the situation during an October press ...

Adidas attributed the dip to a Yeezy-related decline ... Bjørn Gulden, who took over as Adidas CEO in 2023, said the Q3 ...

Yet, the company continued selling remaining Yeezy stock, a move that didn’t sit well with the rapper. In his post, Kanye didn’t hold back, claiming that the brand even froze his accounts ...