Adidas plans to sell its remaining stocks of Kanye West's Yeezy sneakers ... at least the cost price," said CEO Bjørn Gulden, who took over a year ago. The small amount of stock Adidas won ...
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Previously, the brand had announced plans to sell off remaining Yeezy stock by the end of 2024, fully severing ties by 2025. Adidas CEO Bjorn Gulden addressed the situation during an October press ...
Whatever was is history,” Gulden said. The CEO said Adidas had planned to sell the rest of its leftover Yeezy stock that remained after the company cut ties with West by the end of 2024.