SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

The Colorado Buffaloes football team is riding high after an impressive 34-7 victory over Arizona, a game where their defense shone brightly. For the first time ...

The Cleveland Browns' 2024 season took a devastating turn when quarterback Deshaun Watson suffered a potentially ...

Deion “Coach Prime” Sanders has always been known for his high-energy leadership and focus on collective team efforts.

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

A matchup against Coach Prime or another game against Michigan are a few of the latest bowl projections for the South ...

Colorado is a much more complete team than a year ago. Part of that is thanks to a much-improved defense allowing just 21.9 ...

More than halfway through the season, it’s clear that the Colorado offensive line is going to be a continual work in progress ...

Shilo Sanders, son of Deion Sanders, had a point to prove following Colorado’s hard-fought victory over Arizona. After a ...