SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Deion “Coach Prime” Sanders has always been known for his high-energy leadership and focus on collective team efforts.

And recently, Deion Sanders delivered a hard-hitting message to his Colorado Buffaloes team that hit home for many young ...

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

A matchup against Coach Prime or another game against Michigan are a few of the latest bowl projections for the South ...

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...