SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

Sanders Jr. shared a message in support of a change to his father’s appearance after the tough loss on Saturday.

As Colorado prepares to take on Kansas State, one question has loomed large: Can the Buffaloes’ defense stand up to the ...

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

Although CU (4-1, 2-0 Big 12) is off to a better start than many projected, head coach Deion Sanders couldn’t stop thinking ...