Programming the weekend of the big game has always been a challenge for Hollywood studios, considering that traffic plummets on Sunday.

Many wrote off Barry Jenkins' prequel 'Mufasa: The Lion King' after its muted Christmas opening, but the Disney film has ...

Super Bowl weekend is putting the hurt on box office newcomers “Love Hurts” and “Heart Eyes,” as well as last weekend's No. 1 ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

If football isn’t your thing, try going out to do some of these things while other people are watching the game.

When it comes to Disney’s live-action feature reboots of its animated classics, 2019’s The Lion King ($191.77M) ranks first ...