Leidar MENA's George Kotsolios writes on what needs to be done by PR agencies to keep up with the generation of AI.

Social commerce is now an integral part of most brand marketing strategies. With more than half of users turning to social ...

Serviceplan Group Middle East has announced the appointment of Sajju Ambat as Director of Creative Strategy & Insights. With ...

Leaders from OMG MENA, TBWARAAD and Impact BBDO unite their expertise to invest in talent development and guide future CMOs at the Athar Festival.

World Edge's Makram Fata touches on the need to adapt traditional production processes to new digital trends and the shift to shorter content formats.

The Puck x Monopoly campaign was rolled out across multiple platforms, including social media, e-commerce, and in-store activations.