Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By ...

Unlock the potential of neuroscience education with iMotions Online. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities ...

In children with autism spectrum disorders (ASDs), assessing attention is crucial to understanding their behavioral and cognitive functioning. Attention difficulties are a common challenge for ...

Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

In the countless influences that constitute the “human experience”, fragrance holds a unique place. From the earliest civilizations all the way up to modern societies, scents have been revered for ...

Urban densification continues unabated, even as the possible consequences for users’ eye-level experiences remain unknown. This study addresses these consequences. In a laboratory setting, images of ...