Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.