A deductive approach is concerned with “developing a hypothesis (or hypotheses) based on existing theory, and then designing a research strategy to test the hypothesis”[1] It has been stated that ...

Business research methods can be defined as “a systematic and scientific procedure of data collection, compilation, analysis, interpretation, and implication pertaining to any business problem”[1].

Research methods is a broad term. While methods of data collection and data analysis represent the core of research methods, you have to address a range of additional elements within the scope of your ...

Purposive sampling (also known as judgment, selective or subjective sampling) is a sampling technique in which researcher relies on his or her own judgment when choosing members of population to ...

Research philosophy is a vast topic and here we will not be discussing this topic in great details. Research philosophy is associated with assumption, knowledge and nature of the study. It deals with ...

Inductive approach, also known in inductive reasoning, starts with the observations and theories are proposed towards the end of the research process as a result of observations[1]. Inductive research ...

Same as research approach, different textbooks place different meanings on research design. Some authors consider research design as the choice between qualitative and quantitative research methods.

All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies. This page focuses on the application of SWOT analysis in a business context as a part of ...

Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as ...

Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. This type of research is ...

Applied research “aims at finding a solution for an immediate problem facing a society, or an industrial/business organisation, whereas fundamental research is mainly concerned with generalisations ...

Snowball sampling (also known as chain-referral sampling) is a non-probability (non-random) sampling method used when characteristics to be possessed by samples are rare and difficult to find. For ...