Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

OpenAI has confirmed it is working to restore access to a number of its services including its popular ChatGPT service, its ...

This update took 6 days to roll out and was a typical Google core update. SEO PPC PPC PPC Get the newsletter search marketers rely on. See terms. PPC ...

Search Engine Land » SEO » Google algorithm updates 2024 in review: 4 core updates and 3 spam updates Chat with SearchBot ...

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Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.