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AdNews
7 小时
Shane Warne’s 'Don’t Waste a Beat' at Boxing Day test
Don’t Waste a Beat, a film urgiung Australians to take a Shane Warne Legacy Health Check, was revealed during the Boxing Day Test at the MCG. The film, a collaboration between Thinkerbell, Finch, and ...
3 天
Nine's Michael Stephenson jumps to ARN
Michael Stephenson, the former chief sales officer at Nine Entertainment, has been appointed chief operating officer at ARN ...
3 天
Foxtel sold to global sports streaming platform DAZN
News Corporation has sold Foxtel to global sports streaming platform DAZN Group. Under the terms of the agreement, ...
6 天
Perspective - The year AI grew up (and so did we)
The AdNews end of year Perspectives, looking back at 2024 and forward to next year. 2024 has felt like a masterclass in ...
6 天
Perspective - Why we’ll see more ad dollars flow towards LAM in 2025
The key to success in 2025 is going to be driving traffic into stores. Once there you can really connect with your customer ...
6 天
Perspective - Scaling tech to foster community connection in the regions
This investment is not just about adopting new tools; it’s about harnessing tech to deliver smarter, more targeted marketing ...
7 天
Perspective - The power of niche, personalisation 2.0
Niche audiences may be smaller; yet what they lack in size, they can make up for in enthusiasm. Unearthing insights which ...
7 天
Transport Accident Commission appoints TABOO
The Transport Accident Commission (TAC) has appointed Melbourne-based creative agency TABOO to spearhead a major refresh of ...
8 天
MYEFO - $285.3 million for media diversity
According to MYEFO, the mid year budget update, $44.7 million will also be spent in 2028-29 and $43 million a year after that ...
7 天
Australian court finds Aldi breached copyright
Supermarket group ALDI, known for its house brands that look and feel like well known goods, has been found to have breached ...
13 天
Publicis' Arthur Sadoun sees the fun in the Omnicom-IPG 'marriage'
Publicis Groupe CEO Arthur Sadoun, describing his global advertising group as top dog, has given his staff a briefing on the ...
8 天
Perspective - How advertisers can win in 2025 by returning to fundamentals and embracing AI
The AdNews end of year Perspectives, looking back at 2024 and forward to next year.
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