The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Mindshare and Omnicom Media Group* both topped $1 billion in new-business billings this year, factoring in losses, with ...

The Lego Group selected Publicis One as its global media buying and planning agency of record following an 18-month ...

When asked to rate the new business pipeline for 2025 on a scale from 1 (ice cold) to 10 (burning hot), most respondents ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...

Footwear maker World Shoe also hired Finn Partners in June as global AOR. The firm promoted Brent Wilson to global head of ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Chief cofounder Lindsay Kaplan tells Campaign US that by presenting these challenges in a gamified way, the organization ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

Ylab, a Chinese branding consulting agency, has collaborated with Hakuhodo Consulting APAC to launch a report on Gen Z ...

Christian Kimberley-Bowen, former global lead, agency development at X, has joined Pinterest as senior global agency lead for ...