To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy ...

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year.

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by ...

Several issues marketers should keep in mind while testing out the metaverse. Five ways ecommerce activations can drive revenue in the metaverse. We spoke with Drone Racing League’s CMO about the ...

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible ...

Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with ...

Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and ...

Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, ...

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving ...

Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 ...