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Demand Gen Report
1 天
Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework
Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable ...
Demand Gen Report
1 天
45% Of Marketers View Demand Generation As Strategic Growth Partner: Activate Research
Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research ...
Demand Gen Report
2 天
The Top 4 Habits Of Successful ABM Practitioners
The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team ...
Demand Gen Report
2 天
OneMagnify Acquires AI-Driven, CTV-First Marketplace
OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising ...
Demand Gen Report
3 天
SundaySky Launches Generative AI Media To Help Advance AI Copilot
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help ...
Demand Gen Report
2 天
Unlocking Buyer Influence: Data-Driven Approaches To Account Engagement
Gone are the days when wooing one decision-maker could seal the deal: In 2024, it’s all about the buying committee. Reports ...
Demand Gen Report
8 天
Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging
Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...
Demand Gen Report
8 天
Madison Logic Partners With Gong To Help Enhance Revenue Workflows
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...
Demand Gen Report
10 天
From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...
Demand Gen Report
17 天
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report
9 天
Amidst Content Saturation, Orgs Prioritize Non-Traditional Digital Advertising Channels
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate ...
Demand Gen Report
15 天
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
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