Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable ...

Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research ...

The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team ...

OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising ...

SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help ...

Gone are the days when wooing one decision-maker could seal the deal: In 2024, it’s all about the buying committee. Reports ...

Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...

Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...