To assess the current state of CRM adoption, we also need to evaluate CRM’s evolution and how the adoption process has changed over the years. When we crossed the Y2K plateau, CRM was in its infancy ...

Zoovu's product discovery platform to take advantage of Azure to launch generative AI applications for digital commerce conversions.

DV's new features include both pre-screen avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram.

Weave, a customer experience software and payments platform provider, has launched Call Intelligence to help healthcare practices analyze and leverage call data, elevate patient experiences, boost ...

TechTarget's Priority Engine Demand to help B2B go-to-market teams identify, engage, and convert buying groups.