As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

INVNT®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 265,500 newsletter subscribers for 21 days.

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...