Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.

Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.

A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...