At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

Hyundai Motor Company is launching a new marketing campaign showcasing its presence as the first brand available for purchase through Amazon Autos, per a news release. The campaign, entitled “Add to ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand ...